The study aims to analyze and Document the traditional cultural practices of Potohar region Along with analyzing the factors contributing to the decline of Potohari culture. It is therefore significant to examine the impacts of modernization, globalization and urbanization on local traditions of this region. The Potohar Plateau in northern Punjab, Pakistan, is a region imbued with a rich cultural heritage characterized by unique linguistic, social, and artistic traditions. The era of modernization, globalization, and socio-economic changes are contributing to the erosion of these traditional practices. This research study focused on ethnographic methodology for conduction if qualitative research by using interviews conduction for primary data collection whereas using already present research papers and historical documents as a source of secondary data collection. The results of the study highlights that sustainable and progressive strategies are being adopted for the revitalization of cultural, linguistic, ethnic and traditional practices and identities. Through the adoption of various research methodologies and archival research, this study reveals the intricate traditions, customs, and values that have defined the Livelihood of the people of Potohar for decades. This ethnographic study seeks to document the traditional aspects of Potohari culture, identify the factors leading to its decline, and provide recommendations for cultural preservation. For the future policy makers, it is therefore necessary to ensure implementation of sustainable practices.
Published in | International Journal of Literature and Arts (Volume 12, Issue 6) |
DOI | 10.11648/j.ijla.20241206.14 |
Page(s) | 173-177 |
Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
Copyright |
Copyright © The Author(s), 2024. Published by Science Publishing Group |
Ethnography, Potohar Region, Sustainability, Globalization, Indigenous Practices
[1] | Ahmad, S. (2016). "Cultural Heritage of Potohar Plateau." Journal of Punjab Studies, 23(1), 45-67. |
[2] | Haq, R., Ahmed, A., Shafique, S., & Malik, A. (2010). Variation in the Quality of Life within Punjab: Evidence from MICS, 2007-08 [with Comments]. The Pakistan Development Review, 49(4), 863–879. |
[3] | Ali, N. (2015). "Potohari Language and Its Decline." Linguistics and Culture Review, 11(2), 123-140. |
[4] | Bilal, M. (2018). Television Entertainment: An Ethnographic Study of Islam and the Cultural Text of Everyday Life in Pakistan. Anthropos, 113(2), 423–436. |
[5] | Aslam, S. (2018). "Folklore and Oral Traditions of Potohar." Asian Journal of Folklore Studies, 7(1), 89-104. |
[6] | Baig, M. (2018). "The Impact of Modernization on Traditional Potohari Crafts." Asian Journal of Cultural Studies, 10(2), 112-12. |
[7] | Ibrahim, Shakeela & Sajid, Mahmood & Ibrahim, Shakeela. (2020). “Modernization, Cultural Integration and Language Modification: A Study of the Potohari Language in Pakistan”. 128-135. |
[8] | Haider, M. A., & Chaudhry, A. G. (2024). The impact of tourism on cultural heritage preservation in Potohar region. International Journal of Contemporary Issues in Social Sciences, Volume 3, Pg# 25553-25557 |
[9] | Cordelli, C. (2018). Cultural Proceduralism, Cultural Preservation, and Public Education. Political Theory, 46(1), 106–114. |
[10] | Hafeez, S., & Chaudhry, A. G. (2023). Rise of Post Modernism and Revitalization of Cultural Heritage in Taxila: An Insight. Annals of Human and Social Sciences, 4(1), 435–442. |
[11] | Shakeela Ibrahim & Sajid Mahmood Awan, 2020. “Modernization, Cultural Integration and Language Modification: A Study of the Potohari Language in Pakistan,” Global Regional Review, Humanity Only, vol. 5(1), pages 128-135, March. |
[12] | Saeed, T., & Arshadullah, (2022). Structural problems and conservation of Rewat Fort – A Suri period monument in Potohar region (Pakistan). Journal of Pakistan History. Vol. LXX. |
[13] | Mahmood, Tariq & Hussain, Iftikhar & Nadeem, Muhammad. (2011). Population Estimates, Habitat Preference and the Diet of Small Indian Mongoose (Herpestes javanicus) in Potohar Plateau, Pakistan. Pakistan journal of zoology. 43. 103-111. |
[14] | Ibrahim S., S. Mahmood A.,(2020). “Modernization, Cultural Integration and Language Modification: A Study of the Potohari Language in Pakistan,” Global Regional Review, Humanity Only, vol. 5(1), pages 128-135, March. |
[15] | Hafeez S. (2023), Music of Potohar, Indus Tales. |
APA Style
Hafeez, S., Ahmad, R. A. (2024). Ethnography of the Dying Culture of Northern Punjab: An Insight into Potohar. International Journal of Literature and Arts, 12(6), 173-177. https://doi.org/10.11648/j.ijla.20241206.14
ACS Style
Hafeez, S.; Ahmad, R. A. Ethnography of the Dying Culture of Northern Punjab: An Insight into Potohar. Int. J. Lit. Arts 2024, 12(6), 173-177. doi: 10.11648/j.ijla.20241206.14
@article{10.11648/j.ijla.20241206.14, author = {Swera Hafeez and Rai Arslan Ahmad}, title = {Ethnography of the Dying Culture of Northern Punjab: An Insight into Potohar }, journal = {International Journal of Literature and Arts}, volume = {12}, number = {6}, pages = {173-177}, doi = {10.11648/j.ijla.20241206.14}, url = {https://doi.org/10.11648/j.ijla.20241206.14}, eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijla.20241206.14}, abstract = {The study aims to analyze and Document the traditional cultural practices of Potohar region Along with analyzing the factors contributing to the decline of Potohari culture. It is therefore significant to examine the impacts of modernization, globalization and urbanization on local traditions of this region. The Potohar Plateau in northern Punjab, Pakistan, is a region imbued with a rich cultural heritage characterized by unique linguistic, social, and artistic traditions. The era of modernization, globalization, and socio-economic changes are contributing to the erosion of these traditional practices. This research study focused on ethnographic methodology for conduction if qualitative research by using interviews conduction for primary data collection whereas using already present research papers and historical documents as a source of secondary data collection. The results of the study highlights that sustainable and progressive strategies are being adopted for the revitalization of cultural, linguistic, ethnic and traditional practices and identities. Through the adoption of various research methodologies and archival research, this study reveals the intricate traditions, customs, and values that have defined the Livelihood of the people of Potohar for decades. This ethnographic study seeks to document the traditional aspects of Potohari culture, identify the factors leading to its decline, and provide recommendations for cultural preservation. For the future policy makers, it is therefore necessary to ensure implementation of sustainable practices. }, year = {2024} }
TY - JOUR T1 - Ethnography of the Dying Culture of Northern Punjab: An Insight into Potohar AU - Swera Hafeez AU - Rai Arslan Ahmad Y1 - 2024/12/23 PY - 2024 N1 - https://doi.org/10.11648/j.ijla.20241206.14 DO - 10.11648/j.ijla.20241206.14 T2 - International Journal of Literature and Arts JF - International Journal of Literature and Arts JO - International Journal of Literature and Arts SP - 173 EP - 177 PB - Science Publishing Group SN - 2331-057X UR - https://doi.org/10.11648/j.ijla.20241206.14 AB - The study aims to analyze and Document the traditional cultural practices of Potohar region Along with analyzing the factors contributing to the decline of Potohari culture. It is therefore significant to examine the impacts of modernization, globalization and urbanization on local traditions of this region. The Potohar Plateau in northern Punjab, Pakistan, is a region imbued with a rich cultural heritage characterized by unique linguistic, social, and artistic traditions. The era of modernization, globalization, and socio-economic changes are contributing to the erosion of these traditional practices. This research study focused on ethnographic methodology for conduction if qualitative research by using interviews conduction for primary data collection whereas using already present research papers and historical documents as a source of secondary data collection. The results of the study highlights that sustainable and progressive strategies are being adopted for the revitalization of cultural, linguistic, ethnic and traditional practices and identities. Through the adoption of various research methodologies and archival research, this study reveals the intricate traditions, customs, and values that have defined the Livelihood of the people of Potohar for decades. This ethnographic study seeks to document the traditional aspects of Potohari culture, identify the factors leading to its decline, and provide recommendations for cultural preservation. For the future policy makers, it is therefore necessary to ensure implementation of sustainable practices. VL - 12 IS - 6 ER -